The opening of the show
I've just returned home from attending the Mote med mening runway show. This year was the fourth time the hair dresser Olimb & co arranged this fashion show. Like the previous years the proceeds will go to support a worthy cause. The recipient for 2010 is Kreftforeningen (the Cancer Association) and the funds are earmarked for breast cancer research. Needless to say, I had no qualms whatsoever about forking out the NOK495 (USD85) for the ticket. Combining a cause I strongly support with one of my great interests - it can't get much better than that.
Unfortunately, the evening started out on a rather unprofessional note. The doors were supposed to open at 8 PM. My friend Brita and I had gone out for a drink before the show, and when we arrived at a few minutes past 8, the doors had not yet been opened and a huge crowd of people were lined up in the freezing cold outside. I had made plans for Brita to photograph me in today's outfit, however I could not bear to leave my coat in the wardrobe. As it took such a long time for the crew to get the doors open, I was frozen stiff and had to keep it on inside. So did a lot of other people there. Obviously, many of us had dressed up for the show in spring's fashion, and a large number of women even wore peeptoe shoes and strappy sandals in the snow. At least I had dropped the idea of wearing my leopard wedges and opted for boots. I couldn't help feeling sorry for the poor souls who had gone for open toe footwear or even without coats. Even if it's still early February and full winter, I guess many of us had expected the doors to be open by 8, so that we would be walking straight in from our cars or taxis. Strange that the organizers didn't take that into account.
Once inside, there was free seating except for the front rows on either side of the runway which were reserved for celebs and friends of the organisers. We got seats in row number two. That gave us a fairly good view but the row of people in front of us made it difficult to get easy access to photographing the models on the runway. The end of the runway was closed to anyone but professional press photographers and TV crews.
Hey, I think my bronzer froze and fell off on the way in!
The show started with an introduction from the evening's host, singer Mariann Thomassen from the band Surferosa. She was dressed as always in her own eclectic style:
The fierce Acne Atacoma boots she was wearing, was also used in a different version by one of the artists performing:
Little doubt which wedges are most fashionable this spring - these are hot!
After the introduction, the show went on to present several spring trends. We saw animal prints, florals, double denim, nude chiffon dresses en masse and a style called boudoir which is obviously somewhat inspired by bondage.
I want that sack of python right now!
Florals will be huge this spring
Inspired by Marquis de Sade?
Lingerie as outerwear
Studs and metallic accents are still hot
As one of the sponsors, Wella showed different hairstyles:
All the models in Wella's part of the show
The organizer, Olimb & co, also showed hairstyles - and for them it was all about big, no - huge would be the correct word - hair. They had also made all the models' costumes all on their own:
Stiff hair and floating chiffon
Predictions for sales of hair spray are up
Everyone attending got a goodie bag. In those, among other things, were vitamins for improved skin, a bottle of mineral water, a fashion magazine, a bronzer and lipgloss inside a small makeup bag, moisture treatment for hair and a purse size hair brush. Pretty useful stuff, really. Another interesting thing we got upon leaving, was the information brochures about Bransjedagene 2010 February 6-7 (Hair and beauty industry days) and Oslo Fashion Week February 16-20. I'm not sure I'll make it to the first one, but the latter one is certainly on my agenda.